Let’s explore keyword research for SEO and the questions you must ask yourself to create content that will rank in SERPs. If you're selling an email marketing tool, you might want to avoid the keyword "email marketing" in favor of a long-tail keyword like "email marketing tips for small businesses." The searcher wants tips, listicles, guides and expert advice on how to get the most out of email marketing tips. SERPs for the keyword "email marketing tips for small businesses" shows listicles and guides only. Strategic keyword research drives SEO resultsThe six questions in this article are not an extensive list of what you need to ask to conduct a great SEO-driven content strategy.