Keyword Performance: What It Is and How to Track It

And offers tips for how to improve performance for both SEO and paid search. To track organic CTR, use Google Search Console—a free Google tool that helps you evaluate your organic performance. To track organic search conversion rates, follow our guide to setting up custom events in Google Analytics (GA4). How to Enhance Your Organic Keyword PerformanceImproving organic performance can increase your web traffic and lead to higher ROI on your SEO efforts. Track Keyword Performance with SemrushIf you want to improve your results for your target keywords, you’ll need to have the right tools to monitor your metrics and make improvements to your content and ads.