Keyword Optimization: 7 Steps to Getting It Right

Keyword optimization is about using the right ones in the right places and in the right ways. Why Is Keyword Optimization Important? Here’s why keyword search optimization matters:Improves Visibility in Search EnginesKeyword optimization helps signal to search engines that your content matches your chosen queries. Provides Value to UsersSEO keyword optimization is about more than just pleasing search engines—it’s about providing value to your audience. And if you’re doing keyword research, the Keyword Magic Tool also shows every keyword’s intent in the “Intent” column.