Keyword Gap Analysis vs. Content Gap AnalysisKeyword and content gap analyses cover some similar steps. But the main difference is that a keyword gap analysis identifies keywords, while a content gap analysis uncovers content topics. Further reading: Content Gap Analysis: 4 Steps to Earn More Traffic and TrustWhy Perform a Keyword Gap Analysis? How to Do a Keyword Gap AnalysisLet’s see how you can find new ranking opportunities through a keyword gap analysis.