Keyword Diversification: Cannibalization’s Good Twin (SEO Study)

February 15, 2024

ContentsGood vs. bad multiple rankings It’s time to rethink the classic SEO theory on cannibalization. Keyword diversification: good multiple rankingsKeyword diversification is when two or more pages rank for the same keyword simultaneously, and there is likely no benefit in consolidating. Traffic share of the new page — traffic share of the page that came later, i.e., the page that created diversification. As a result of diversification, that play allowed them to “double dip” on 8700 keywords ranking in the top 10. This means that classic SEO theory is wrong—you don’t need to go and fix each keyword with multiple rankings.

The source of this news is from Ahrefs