Keyword difficulty is a metric that quantifies how competitive a keyword is and, therefore, how challenging it’s likely to be to rank for it. Drill down into a keyword list under Contains all keywords to reach a table with competition and keyword difficulty. My process is as follows:Enter my seed keyword into an SEO tool that provides search volume and keyword competition or difficulty metrics. There are so many reasons keyword difficulty is an essential metric in SEO:It’s strategicKeyword difficulty is really important because it allows us to think strategically. Managing keyword competition in your SEO campaignsWhile I’m a huge advocate for collecting and reviewing keyword difficulty metrics, it’s also important not to get too hung up on them.