Keyword Analysis for SEO: Deciding if (And How) to Target a Keyword

If you’re an Ahrefs user, the Traffic Potential (TP) metric in Keywords Explorer tells you this. If you’re not an Ahrefs user, plug the top-ranking page’s URL into our free traffic checker. You can check this in Keywords Explorer or Google Trends For example, Keywords Explorer shows that searches for “how does wordle work” are declining: This is echoed in Google Trends:2. Tip: always pull unpersonalized search results Use a VPNUse Ahrefs’ SEO ToolbarUse Ahrefs’ Keywords Explorer Google personalizes search results in all kinds of ways, so you should always analyze first-page results in an incognito tab. — Tim Soulo 🇺🇦 (@timsoulo) April 27, 2022If you want to do the same, eyeball the Domain Rating (DR) column in Keywords Explorer.