Key takeaways from the UK’s most effective holiday ads in 2023

December 01, 2023

But on the other side of the pond, most of their British cousins have been watching Christmas ads (a.k.a., “adverts”). Measuring advertising effectivenessIn this article, I utilized DAIVID, an AI-driven creative effectiveness platform, to analyze and evaluate advertising effectiveness. The UK’s most effective Christmas ads this yearUsing DAIVID’s methodology, here are the six most effective Christmas ads from Great Britain that should have the biggest impact on Christmas shoppers’ hearts, minds and wallets during this year’s festive season (unless you’re into Festivus). “Snapper: The Perfect Tree | John Lewis & Partners | Christmas Ad 2023,” tied with a CES of 7.11. What makes these ads effective?

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