3 Reasons You Need A Global Content CalendarReason 1 – Presenting Relevant ContentIn terms of customer engagement, showing relevant content to the audience is one of the most important factors in engaging content. What Should Be In The Global Content Calendar? I find it extremely effective to have and share a global content calendar, if for nothing more than helping to organize the content schedule for each site. How To Use The Global Content CalendarThe purpose of having the global content calendar is to create an information source to give websites flexibility in showing the relevant content to each local country. Managing a global content calendar is not intended to disrupt the content workflow but to help organize it and make it more effective.