Is your brand guilty of greenwashing in your Google Ads?

This article explores the risks and consequences of greenwashing, plus tips to ensure your Google Ads don’t mislead consumers into thinking your brand is environmentally friendly. So, if you’re managing the Google Ads on behalf of a client or are working in-house, you’ll want to make sure your Google Ads aren’t greenwashing, too. Risks of using Google’s Dynamic Search Ads featureThe Dynamic Search Ads feature will use content found on a site to target ads, select keywords and potentially create ad headlines. Many brands, particularly in ecommerce, might use Dynamic Search Ads within their Google Ads account. Avoid the high cost of greenwashing in Google AdsTo avoid inadvertently engaging in greenwashing, carefully scrutinize your advertising materials, including Google Ads, for any potentially misleading claims.