The Claim: Meta Keywords Are A Ranking FactorWhat are meta keywords? <meta name=”keywords” content=”meta keywords, html tags, meta tags, Google ranking factors”>Because meta keywords allow you to add a seemingly unlimited number of keywords to your page, their impact on search rankings has always been questioned. The Evidence Against Meta Keywords As A Ranking FactorIn 2009, Google Search Central published a post about the meta keywords tag. “Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.”At the time, Google did not see this decision changing. In 2009, Yahoo revealed at SMX East that the meta keywords tag had been unsupported for months.