And how do you recognize an over-optimized website? We believe that a website is over-optimized if the techniques aimed at ranking high harm the quality of the site. An over-optimized site also has consequences for your UX, and therefore for your users. So, an over-optimized website can also cause you to receive less social media attention. Our advice for over-optimizationThough you may have good intentions, an over-optimized website means there’s too much of a good thing.