Is Google Analytics 4 right for you? What you need to consider

And if you haven’t yet switched to Google Analytics 4 (GA4), Google will do it for you. GA4 is a powerful analytics platform – but is it the right solution you – even if it is free? So, even if you’ve been using Google Analytics for years, GA4 is an entirely new system you need to learn. So that’s a good reason to consider alternatives.”GA4 is a fundamentally different platform from Universal Analytics. By considering these factors, you can choose a web analytics platform that meets your specific needs and helps you achieve your business goals.