Google has confirmed its algorithms contain signals that align toward ranking websites that express qualities represented by E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). This article is focused on the topic of E-E-A-T in the context of ranking factors. For a deeper dive on E-E-A-T context, please read: What is Google E-E-A-T? But does that mean that E-E-A-T should be regarded as actual ranking factors? E-E-A-T And Signals Used To Rank ContentHave you ever noticed that Googlers tend to talk about signals more often than ranking factors?