Is click-through rate a valuable SEO metric?

April 24, 2023

The role of click-through rate (CTR) in SEO has been debated for many years. This article explores why CTR matters in SEO, Google’s stance on the metric and how to use it right. When it comes to SEO, CTR refers to the percentage of people who click an organic or unpaid (Google) search result that leads to your website. I believe CTR is a useful SEO metric. Just consider this screenshot from my blog's GSC:Yes, CTR can be a valuable SEO metric beyond mere vanity, regardless of whether it is a ranking factor.

The source of this news is from Search Engine Land