What is the difference between international SEO and local SEO? While international SEO focuses on optimizing a website for multiple countries and languages, catering to a diverse global audience, local SEO is more region-specific. Local SEO is crucial for businesses that rely on local customer bases, while international SEO is key for global reach and engagement. a) Conduct a thorough keyword researchThe key to any successful SEO strategy is keyword research, and this is even more crucial in international SEO. By regularly reviewing GSC data, you can make informed decisions to optimize your international SEO strategy further.