Integrated SEO: Unify PPC & Organic to Maximize SERP Presence

February 21, 2024

So why spend time optimizing your organic search presence? On average, when PPC and Organic are present in top positions (Absolute Top Impressions 90%+ and Top 3 organic positions), 90% occurs for organic traffic and 80% for PPC traffic. The purpose of these tests is to see how turning off their branded terms affects their organic traffic and impressions. High-quality scores are often achieved by ads that appear in the top three organic rankings, highlighting how a strong organic search presence can directly benefit PPC strategies. In addition, organic search tools also provide a better understanding of keyword intent which helps paid search teams create more relevant ads.

The source of this news is from SEO Clarity