Instagram pilots background editing tool and in-stream ordering

February 22, 2024

Instagram started testing two new features for brands and content creators:Backdrop: An AI background editing tool for Stories. Associate Director of Influencer Innovation at Mavrck, Lindsey Gamble, shared a screenshot on Threads to show where the new Backdrop feature is located within Instagram. This presents a potential avenue to drive orders through Instagram content without the necessity of setting up an Instagram Shop. With the Backdrop feature, marketers can try out different backgrounds until they find the perfect one for their ads. Meanwhile, the ‘Get Orders’ feature is a simple and free way to increase sales.

The source of this news is from Search Engine Land