Zuckerberg said that support for multiple links in the bio was “probably one of the most requested features we’ve had.”How it works. The ability to add multiple links to a profile is available to all accounts, including business and creator accounts. To use the feature, users must go through the Edit profile, Links, and Add external link options, and then arrange the links in their desired order. By allowing expanded access to links, Instagram could potentially draw creators back to its platform. With the ability to add multiple links, businesses can more effectively promote their brand, products and services to potential customers, and can potentially increase engagement and conversions.