Instagram launched Reminder ads and initiates testing for Search Result Ads

Instagram unveiled two new ad products to offer businesses additional avenues for discovery and increased visibility – Reminder Ads and Search Result Ads. Reminder ads are now available to all advertisers as a feed option, allowing advertisers to boost awareness, generate excitement, and promote consideration for upcoming occasions. Ads in search results. Instagram is beginning to test ads in search results to reach people actively searching for businesses, products and content. Ads will show up in the feed that people can scroll when they tap into a post from search results.