Instacart is set to start serving ads on Caper Carts in Good Food Holdings banner stores. This means you’ll find special offers and seasonal promotions right when you start shopping on the Caper Cart home screen. During the initial phase of the pilot scheme, ads will exclusively appear on carts at Good Food Holdings’ Bristol Farms stores in Southern California. The ambitious plan aims to deploy thousands of Caper Carts by the end of 2024. Instacart aims to incentivize stores to display ads on Caper Carts by offering a revenue-sharing model and the chance for enhanced in-store customer engagement.