Instacart ad revenue up 18% at $871 million

February 16, 2024

Instacart’s ad revenue was up 18% in the final quarter of 2023 to $871 million. Instacart attributed its ad revenue success to the popularity of its shoppable display and video ad formats, coupled with effective initiatives that highlight value to advertisers. Transaction revenue of $2,171 million, up 20% year-over-year, representing 7.2% of GTV. Advertising & other revenue of $871 million, up 18% year-over-year, representing 2.9% of GTV. GAAP gross profit of $2,278 million, up 24% year-over-year, representing 7.5% of GTV and 75% of total revenue.

The source of this news is from Search Engine Land