These people might belong to a dedicated content marketing team with defined roles like content manager, content writer, social media manager, editor, etc. Cons of insourcing content creationYou need a solid content strategy in placeTo insource content marketing, you need to know what you're doing. Tools to implement and execute content marketing, like SEO tools, content management software, a content calendar, and more. Pros of outsourcing content creationChoose the solution that fits your needsNo matter your sophistication with content marketing, there's an outsourcing option for your needs. Now that you know the difference between insourcing vs. outsourcing content creation, which should you choose?