Information Gainz: Prioritizing Information Gain = Rethinking How We Create Content

April 26, 2024

Information gain scores state how much more information one source may bring to a person who has seen other sources on the same topic. Pages with higher information gain scores may be ranked higher than pages with lower information gain scores. Four years after Bill Slawski (RIP) first wrote about the information gain score patent, we are only starting to put the pieces together. The question then is: How can we adapt our content creation process to prioritize information gain? Information gain might also have an E-E-A-T component: who contributes might be as important as what they contribute to a topic.

The source of this news is from Search Engine Journal