Information gain in SEO: What it is and why it matters

A Google patent on “information gain score” was granted in June 2022. What is an information gain score? An information gain score is essentially a measure of how unique your content is from the rest of the corpus. The information gain score suggests a new algorithm element targeting AI-generated content and new content farms. The information gain score and helpful content system are forcing innovation where there’s currently a sea of “perfectly optimized” content.