In this guide, we will help you to navigate this popular tactic and build a solid strategy, covering:What is Influencer Marketing? Influencer Marketing vs. Advocate MarketingAnother common confusion, the difference between influencer and advocate marketing, and it is easy to see why. The Influencer Marketing Statistics You Need to KnowBefore we jump into looking at how to put together a solid strategy, here are some of the standout influencer marketing statistics you need to know:Businesses are making $5.20 for every $1 they spend on influencer marketing. (Influencer Marketing Hub)80% of marketers find influencer marketing effective. How to Build a Solid Influencer Marketing Strategy in 6 Easy StepsIf you haven’t considered using influencer marketing to grow your brand, we hope this article has changed your mind.