Influencer ad spend is now growing faster than traditional ad investment

Influencer ad spend is accelerating faster than investment in traditional adverts. As more businesses embrace influencer marketing, the way people consume ads is shifting. The Hollywood writers’ strike could create more chances for influencer marketing, which may accelerate influencer ad spend even further, according to the report. Influencer marketing spending will rise roughly 3.5 times faster in 2023 than social ad spending will. Download the complete Insider Intelligence report and read it in full for more information.