Inbound marketing is a marketing strategy that aims to pull customers in with relevant and useful content. Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound marketing is creating content to:Attract potential customers. How to do inbound marketingInbound marketing is our core marketing strategy at Ahrefs. In fact, this article is doing the same thing too—we’re showing you how to do inbound marketing our way, which is SEO. The principles of inbound marketing will be the same, but the individual tactics will be different.