In data we trust: How to establish customer trust through data privacy

March 31, 2023

The e-book, In Data We Trust, shows you how customer data platforms (CDP) help obtain customer trust through privacy-driven personalization. A CDP propagates privacy preferences throughout the entire customer journey across all channels and maintains them through the lens of the customer. A CDP becomes a trusted repository of customer data and the governed supply chain that connects customer devices to the platforms that deliver value. That said, customer data can reside in different systems with different privacy settings. CDPs enable you to collect trusted customer data from all touchpoints to produce a 360 view of your customers, enabling real-time engagement on any channel based on customer preferences.

The source of this news is from Search Engine Land