Image SEO involves optimizing your images to enhance their visibility in Google Images and in the SERPs. 15 Top Tips For Image OptimizationAs you can see, image SEO is really important and has many benefits. Alt text best practicesA good technique to use when creating alt text is to imagine someone reading it to you while you have your eyes closed. Now, let’s take a look at an example of poor alt text and good alt text. The page URL is where the image is located and the image URL is the actual image that is missing alt text.