I’m the Original Content Goblin — and I Have Some Thoughts

“Hi, I’m Heather, and I’m the original content goblin.”I saw the announcement drop on a friend’s Facebook page. The stereotype is that of a hustler: a content goblin willing to eschew rules, morals, and good taste in exchange for eyeballs and mountains of cash. A nihilist in it for the thrills, a prankster gleeful about getting away with something.”As the founder of SEO writing, I feel I get to claim The Original Content Goblin crown. Yes, “content goblin” made me laugh. If that makes me the original content goblin, so be it.