I’ve finally hit the milestone: 100 blog posts for the Ahrefs blog. Most things just don’t work, and for those that do, you can never predict prior. That’s why refreshing content is an integral part of our SEO content strategy. As a writer, you have to be ruthless and cut out sections that don’t work. I don’t think so—and frankly, I don’t see how that improves my work as a content writer or marketer.