Hype Check: What Marketers Really Want to Know About Generative AI

Jacklyn AlstonDigital Marketing Manager - Haggar Clothing Co. While her career was first founded in female-centered industries (beginning in product development at Sally Beauty Supply and rounding out most recently in women's wholesale clothing), Jacklyn Alston has made a pivot and is currently the digital marketing manager for the men's apparel brand, Haggar Clothing Co. She focuses on blending her love for creative design and analytical data in her current position and manages several digital marketing efforts, including email operations, SMS communications, and "a few other odds and ends". She also works closely with other departments to strategize and innovate all marketing efforts for the direct-to-consumer brand. Although she is still early in her professional career, Jacklyn has had the wonderful opportunity to explore many facets of a profession in digital marketing; most notably when she was able to play "social media manager" for Haggar and attended Super Bowl LVI in Los Angeles to help promote the Gold Jacket by Haggar with the Pro Football Hall of Fame. Jacklyn resides in Dallas, Texas, is married, and is a proud Auntie to 5 wonderful nieces.