Humans prefer AI-generated copy, survey finds

February 01, 2024

Humans are more likely to prefer content generated by AI than written by a human, according to a surprising new survey. While AI can’t entirely replace humans in content creation, clearly generative AI can create content that resonates with consumers. Generative AI 6, humans 0. In six AI- vs. human-generated content battles, the generative AI version “won” each. While the survey is interesting and surprising, it’s important to note that while AI won on preference in this survey, that may not translate to actual performance (e.g., traffic, leads, revenue, rankings, engagement).

The source of this news is from Search Engine Land