However, there are concerns about the risk to content quality when relying heavily on AI-generated content. While AI content creation tools provide efficiency and speed, they may lack the human creativity and nuanced understanding that a human writer possesses. While they can save time and effort, an over-reliance on AI content may lead to a decline in content quality. Their conversation also touches on the role of AI in content strategy and the importance of maintaining content quality. Editors play a crucial role in maintaining content quality, especially when AI is used in content creation.