HTTPS As A Google Ranking Factor: What You Need To Know

Recent updates to Google Search documentation have led to speculation about the importance of HTTPS and Page Experience for search rankings. Google’s New Perspective On HTTPS & Page ExperienceGoogle recently updated its documentation about ranking factors, removing page experience from the “ranking systems” documentation. Unpacking The Difference Between Ranking Systems & SignalsGoogle’s Search Liaison sheds light on the difference between ranking systems and signals, stating:“Ranking systems are different than ranking signals (systems typically make use of signals). Google Search Advocate John Mueller encapsulated this shift, saying:“IMO most people don’t need to do anything different. Think holistically instead.”Yes, HTTPS Is Still A Ranking FactorGoogle treats HTTPS as a ranking signal as part of a whole measure of page experience.