Delayed redirects happen after a specific number of seconds (set by the website owner). Google interprets instant redirects as permanent (meaning you don’t plan to use the redirected page again) and delayed redirects as temporary. Tell Users Why You’re Redirecting ThemWhen you set a redirect in HTML, your HTML needs to load before the redirect occurs. Ensure Delayed Redirects Are Timed ProperlyMake sure your redirects aren’t too long or too short. Better Alternatives to HTML Redirects301 and 302 redirects are faster than HTML redirects, are less likely to hurt your SEO, and have less impact on the user experience on your site.