Running SEO campaigns involves many moving parts. Each business unit and locality is responsible for developing its marketing strategy and executing marketing campaigns in this approach. As Outspoken Media’s Rhea Drysdale points out:“Using a decentralized approach for global SEO strategy and implementation makes coordination and prioritization a reactive firefighting process. Restructuring global search marketingIf your international SEO client deals with similar issues, it may be time to talk to leadership. Breaking down silos in marketingA global SEO must work technically.