Plus, get a set of powerful templates you can use to write compelling headlines for every page on your site. How to Write an SEO Headline: Step-by-Step GuideLet’s walk through the process of writing a headline from scratch in six steps. But you can go one step further by also reviewing the SERP and the SEO headlines of the other pages that already rank. We’ll use this information to expand our working title: “SEO Headlines: How to Write Titles.”This is still a rough draft, but it gives us an idea of where we’re heading. Your page’s SEO headline can be different from the headline that appears when an article is shared on social media such as LinkedIn.