In this article, you’ll learn how to write copy like a pro. Let’s say you’re a wedding planner who wants to write copy for your new website that encourages people to use your services. When you’re writing copy for CTAs, be specific, concise, and involve the potential customer in the story. When writing copy, it’s essential you consider your audience—are they B2B or B2C (business to consumer), and what are their pain points and preferences? Further reading: Target Audience: What It Is and How to Find YoursLearn How to Write Copy That ConvertsWondering how to write copy that will attract, retain, and convert your audience?