Once you know the right keywords for a topic, you can use them to write an optimized blog post. Seed keywords: Keywords used to begin the research process and discover more target phrases.They’re typically short-tail keywords or high-level topics. It’s time to write the body of your blog post, using the outline as your structure. In most cases, you'll want to add two types of links to any SEO blog post: external and internal links. Review the "Backlinks" section to see which domains would provide the most valuable backlinks for your blog post.