In this step-by-step guide, we’ll focus on how to write an article for content marketing purposes. You can also conduct audience research through forums, social media groups, and online communities where your target audience spends time. For example, “best smartphones,” “how to bake a chocolate cake,” and “digital marketing tips.”Adding a relevant target keyword to your article tells search engines your article contains information about this query. Here’s an example of a top-ranking article for the keyword “affiliate marketing”:Notice how the target keyword (affiliate marketing) appears clearly in Shopify’s article headline. Add CTAs to guide readers: CTAs guide your audience on next steps, keeping them engaged and involved with your content.