How to write a meta description that gets clicks

Why you shouldn’t ignore meta descriptionsYour meta description is one of the first things people see when using organic search. There is no one, single correct way to write a meta description. Leave the brand name out of the meta description unless it’s neededHaving the brand name in the meta description is often unnecessary and should be avoided whenever possible. Satisfy that need with a great meta description and title tag, and your click-through rate will reflect that. Get more clicks from search with a well-written meta descriptionThe best meta descriptions are accurate, keyword-rich and on-point.