How to Write a Brief: Key Elements & Questions to Answer

Free Creative Brief TemplateA brief template can help you organize your thoughts and outline project requirements. Project Brief vs. Project PlanA brief is essentially a shorter version of a project plan. For the purposes of this article, we’ll focus on how to write a creative brief. How to Write a Clear Brief: 8 Questions to AnswerYour brief should give your creative team all the information they need to do their best work. Take this snippet on the “why” of a creative brief from WWF:In three paragraphs, the brief defines the problem and challenge.