How to Write a Blog Post Step by Step

Target keywords List your target keywords. For help planning different types of blog posts (such as how-to guides and listicles), check out our blog post templates. Distribute Your Blog PostOnce your blog post is live, share and promote it through other marketing channels. Here are six popular tactics to try:Social media marketing : Share your blog post via social media platforms: Share your blog post via social media platforms Email marketing : Add a link to your blog post in your next email newsletter: Add a link to your blog post in your next email newsletter Influencer marketing : Pay relevant influencers to promote your post: Pay relevant influencers to promote your post PPC marketing : Advertise your blog post via ads, including ones on relevant SERPs: Advertise your blog post via ads, including ones on relevant SERPs Email outreach : Contact relevant influencers and convince them to share or link to your post: Contact relevant influencers and convince them to share or link to your post Content syndication: Republish your blog post on other sites (e.g., Medium)It’s also a good idea to repurpose your blog post into other formats. Including:Views : The number of visits to your blog post: The number of visits to your blog post Users : The number of visitors to your blog post: The number of visitors to your blog post Average engagement time : How long your blog post was users’ focus: How long your blog post was users’ focus Bounce rate : The percentage of visits that weren’t engaged: The percentage of visits that weren’t engaged Conversions: The number of desired actions (e.g., newsletter signups)To track your Google rankings, use Semrush’s Position Tracking tool.