B2C Email Content vs. B2B Email ContentDepending on your business, the type of email content you create will fall into one of two categories:Business-to-consumer (B2C) email content. Business-to-business (B2B) email content. Whether you’re targeting B2C or B2B audiences, there’s always a person opening your email and reading your email marketing content. Types of Email Content to Send to Your AudienceSuccessful email content is about balance. This will help you set up email marketing campaigns for your content to win over your audience.