How To Use SEO To Target Your Audience Throughout The Funnel

A lot of SEO tactics, investment, and efforts can be wasted without fully defining and understanding the customer journey or marketing funnel for businesses. Stages Of The Marketing FunnelBefore I get into the SEO audience targeting to the funnel, let me take a moment and recap how I define the stages of the funnel:Top Of The FunnelAt the top of the funnel, the main goal is to create awareness for your target audience. Aligning Your SEO Efforts To The FunnelBy aligning your SEO strategy with the user’s search intent at each stage of the marketing funnel, you are able to deliver the right content to the right audience at the right time. Below, I’ll detail how search intent can vary by stage of the marketing funnel:Awareness StageAt the top of the funnel, search intent is typically informational. ConclusionKnowing your marketing funnel and mapping your SEO focus to the user intents at each phase is critical.