SEO analytics are a critical part of your SEO strategy. SEO Analytics vs. General Website AnalyticsGeneral website analytics tell you about the behavior of users on your website. How to Use SEO Analytics to Improve Website PerformanceMarketers can leverage SEO analytics to gain insights into a website’s performance over time. Create an SEO Reporting DashboardSEO reports or SEO dashboards give you a template for collecting and analyzing your SEO metrics. Steer Your SEO Analytics to SuccessThis 4-step approach to SEO analytics will keep you at the top of your game.