How to use PPC advertising to attract top talent in any industry

PPC advertising can be hugely impactful for attracting and recruiting talent across any industry. Whatever it may be, ensure you include it front and center in your targeting, ad copy, and graphics. Cons : The audience targeting here can be too broad sometimes, meaning you may experience lower efficiency. Paid socialLinkedIn AdsPros Has the most robust career-related targeting options out of all ad platforms, including job title, job function, company, company industry, company size, seniority, past employers, etc. :Using PPC to attract and recruit top talentAttracting and recruiting highly qualified talent can be challenging.