How to use Meta Ads for lead generation: A 9-step guide

But that doesn’t mean you can’t use Meta Ads for lead generation. Typically, one day is enough with lead generation on Meta because you ask them to fill out a form. In ecommerce, many advertisers throw themselves into video, video, video. It is almost impossible to achieve and makes the system work harder (read: spend more money). Thousands of brands use Facebook Ads to run successful lead generation campaigns, and it’s all down to a deep understanding of their audiences.