But that doesn’t mean you can’t use Meta Ads for lead generation. Typically, one day is enough with lead generation on Meta because you ask them to fill out a form. In ecommerce, many advertisers throw themselves into video, video, video. It is almost impossible to achieve and makes the system work harder (read: spend more money). Thousands of brands use Facebook Ads to run successful lead generation campaigns, and it’s all down to a deep understanding of their audiences.